Best Direct Finance Ltd are committed to protecting your privacy. This policy statement, together with any document referred to within, sets out the basis on which we will use the personal information you supply to us directly yourself or supplied to us by a third party.  Best Direct Finance Ltd is responsible for the processing of the personal information you supply and is registered with the Information Commissioners Office under the UK Data Protection act 1998, registration number ZB538452.

Website
We have structured our website so that you can visit without identifying yourself or revealing any personal information.
If you review or download information from the website, this information is tracked to enable us to provide you with tailored information and to give us information about your use of our website. This action will not personally identify you.
Should you wish to complete a contact or enquiry form on the website or through our connected portals, we collect and store the personal information supplied to us via secure servers to enable us to fulfil your request.
Any personal information you chose to disclose via the website or portals will be processed in accordance with this privacy notice.

What information do we collect?
To arrange a mortgage, loan or other plan or service for you, we will need to collect a wide range of personal data and financial related information. Our UK based team will only collect information that is pertinent to the service we provide and will hold this information only for as long as necessary.
We will also collect credit or debit card details to make payments for Best Direct Finance Ltd services and to pass to relevant parties such as lenders and surveyors. This information will not be retained after payment has been made.
We will retain and process your personal information based on our ‘Terms of Business’ contract with you, our statutory and legal obligations, our regulatory requirements and our legitimate business interests.

How is the information collected?
We collect information via a variety of means which include website forms, telephone calls, email, text messages, social media, post, fax and face to face meetings. We may also monitor and record our telephone conversations with you. The information may be collected directly by Best Direct Finance Ltd and its staff or from third parties to whom you have agreed may pass your personal information to Best Direct Finance Ltd.

How is the information used?
Best Direct Finance Ltd will use personal data received to process your request for a mortgage, loan or other plan or service on your behalf. You may advise us at any time should you no longer wish us to use your data. We will use the information in several ways to improve how we support our customers, which includes but is not limited to:

    • Letting you know about changes to our products and services.

 

    • Confirmation of your identity.

 

    • Training of our staff and fraud Investigation and prevention.

 

    • Confirmation of the documents and information you provide to us.

 

    • Keeping our records up to date and complying with regulatory and legal obligations.

 

    • Administration and review of the mortgages, finance and products we have arranged for you.

 

    • Helping us to assess your needs for protection plans in connection with your borrowing.

 

    • Conducting surveys to help us improve our service.



Who will your information be shared with?
To arrange a mortgage, loan or other plan or service we will need to share your personal data with relevant third parties. These third parties include mortgage lenders, product providers, surveyors, solicitors and other parties that relate to your applications.
When we proceed with a mortgage, loan or other plan or service for you and your data is shared with a lender or provider, we recommend you also read their Privacy Notice in conjunction with ours. This can be found on the lenders or providers website or our central page here: https://connectbrokers.co.uk/lenderprivacy/
As an Appointed Representative of Connect IFA Ltd, information about yourself will be shared with Connect IFA Ltd who are our Network. Connect IFA Ltd assist us with the processing your application as well as for compliance oversight purposes.
If your request for services has come from an introducer of business to Best Direct Finance Ltd, we may share limited information with the introducer for the purposes of keeping them informed as to how your application is progressing.
We use third party software systems including cloud-based storage, to help us to manage mortgage, loan and product applications and to process and verify the personal information you supply to us. All software suppliers store any data in the UK and are subject to UK regulations including the UK Data Protection Regulations and are obliged to keep your details securely and use them only to fulfil the contracted service.

Marketing
We will seek your explicit consent to provide you with general market news and updates and to inform you of any products and services offered by Best Direct Finance Ltd and its associated companies that are not connected with your specific mortgage, loan or other plan or service. If you use a service offered by Best Direct Finance Ltd, you will not automatically be opted in to marketing without your consent. We will not provide your personal data to any unconnected third party in connection with marketing.
We will obtain explicit consent from you either verbally, via our website, via meetings face to face including shows and events, by email, or by completion of a consent form and will keep a record of your consent.
Marketing may include emails, telephone calls, social media and postal marketing. You can advise us of your preferences on how you would like us to provide marketing and the marketing content that is of most interest to you. You may update your preferences at anytime and you may also withdraw your consent at anytime.

Changes to our Privacy Policy
It may be necessary to update this privacy policy from time to time to meet legal, regulatory and commercial requirements. Please visit this page from time to time and take note of any changes. Any personal data collected prior to any change will not be affected by the change without your permission.
On the 25th May 2018, The Data Protection Act 1998 was superseded by The Data Protection Act 2018 supplemented by GDPR. This Privacy Notice sets out most of your rights under the new act but may be updated further if regulation changes in the future.

Changes of ownership
Best Direct Finance Ltd may from time to time sell or transfer the control of the company. Any personal data supplied by you where relevant to the part of the business being sold or transferred will be transferred to the new owner or controlling party and will continue to be used under the terms of this policy for the purposes that the personal data was originally supplied to us.

Access
You have a right to access any personal information we hold about you. To request access or for any questions about this privacy policy please contact: BEST DIRECT FINANCE LTD, Registered address: 128 City Road, London, United Kingdom, EC1V 2NX. Email: contact@bestbirectfinance.co.uk

Disclaimer
BEST DIRECT FINANCE LTD is registered in England & Wales under number 14801916. Registered address 128 City Road, London, United Kingdom, EC1V 2NX. Best Direct Finance is an Appointed Representative of Connect IFA Limited 441505 which is Authorised and Regulated by the Financial Conduct Authority and is entered on the Financial Services Register (https://register.fca.org.uk/s/) under reference 1000443.

The FCA does not regulate some forms of Business Buy to Let Mortgages and Commercial Mortgages to Limited Companies. The information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Privacy Notice

Your property may be repossessed if you do not keep up repayments on your mortgage.

Disclaimer
BEST DIRECT FINANCE LTD is registered in England & Wales under number 14801916. Registered address 128 City Road, London, United Kingdom, EC1V 2NX. Best Direct Finance is an Appointed Representative of Connect IFA Limited 441505 which is Authorised and Regulated by the Financial Conduct Authority and is entered on the Financial Services Register (https://register.fca.org.uk/s/) under reference 1000443.

The FCA does not regulate some forms of Business Buy to Let Mortgages and Commercial Mortgages to Limited Companies. The information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Privacy Notice

Your property may be repossessed if you do not keep up repayments on your mortgage.

Designation
Managing Director
Role
Mortgage Adviser
Qualification
B.Eng, MLIBF, CeMAP
"Empowering clients with mortgage & financial knowledge is my passion. I believe that informed decisions lead to financial success and security."

• Seasoned Mortgage professional, dedicated to helping clients make informed financial decisions. Qualified Mortgage Adviser, holding the Certificate in Mortgage Advice and Practice (CeMAP). She holds a Bachelor of Engineering (B.Eng) degree and a Certified Member of the London Institute of Banking & Finance (MLIBF), demonstrating her deep understanding of financial markets and regulations.

• With prior experience in the banking sector, Lavanya brings a wealth of financial knowledge and experience to her role as a Mortgage and Insurance Adviser. She excels in providing clients with tailored guidance on mortgage solutions and insurance coverage, drawing from her extensive banking background to offer well-informed recommendations.

• She has successfully guided countless clients towards sound financial decisions, helping them secure their dream homes and build their wealth.

• As Managing Director, Lavanya is responsible for all operational aspects of running the company as well as mortgage advising, co-ordination with lenders and processing the deals.

Designation
Director
Role
Property Investment & Mgmt.
Qualification
B Arch, MS (Construction & Mgmt.)
"Successful property investment is the result of careful planning, a deep understanding of market dynamics, and a commitment to delivering the best returns for clients."

• Michael possesses a profound understanding of market dynamics and investment strategies. With expertise and experience spanning two decades in Residential, Buy to Let and Commercial Property Investments, Property management, and Strategic planning, Michael brings a holistic approach to property buying and investment.

• His tenure with leading banks (RBS, NATWEST, HSBC, Lloyds Bank, Halifax, Bank of Ireland, Post Office Money, Standard Life and Bank of Scotland) and governmental institutions (UK Parliament – House of Commons, Scottish Government, and UK Cabinet Office) has equipped him with a unique blend of skills that enrich our services.
• This diverse experience has provided him with a unique perspective on property investment, emphasizing the importance of property investment strategic planning and financial acumen.
• He brings a wealth of experience in both the mortgage market, mortgage protection and business development.

Designation
Customer Support
Role
Mortgage Analyst
Qualification
MSC (Project Management)
“Dedicated to offering exceptional support to our clients. Turning complex mortgage puzzles into smooth solutions"

• With a unique blend of skills and expertise, he excels in his role as a Mortgage Support Analyst, bringing a fresh perspective and analytical acumen to our operations.

• His project management skills enhance his ability to coordinate and streamline mortgage processes effectively. He leverages this knowledge to assess mortgage-related processes and documents from a different angle, contributing to innovative solutions.
• He is known for his responsiveness, problem-solving skills, and the ability to address client inquiries and concerns promptly and effectively. His commitment to delivering outstanding service has earned him the trust and appreciation of our clients.

Designation
Business Devleopment
Role
Business Development Manager
Qualification
MSC (Project Management)
“Dedicated to helping individuals realize their real estate dreams. I believe in the power of relationships and knowledge sharing to unlock the full potential of property ventures”

• Debbie Ajala is a multifaceted expert with a focus on project management, people engagement, and networking within the property industry.
• With a deep understanding of property management & change management, she has a diverse professional background, served as a business analyst and project consultant roles.

• Her unique skill set also extends to fostering strong relationships and engagement within the industry, making her a valuable connector and influencer. Debbie’s expertise lies at the intersection of real estate, people, and networking, making her a key player in building and nurturing relationships that drive success in the property sector.